Jumex

Hansen Natural signs distribution agreement in Mexico with Grupo JumexCorona, California, December 16th of 2008.

Rodney C. Sacks, president and general director of Hansen, announced that he believes "Grupo Jumex is a professionally run beverage manufacturer and distributor, and that it directly distributes its leading juice brands across México and Central America, maintaining a broad market share for its brands. We're very pleased to partner up with Grupo Jumex and we hope to jointly work with this organization to promote the development of our Monster Energy beverage in México."

In relation to this transition, Hansen will pay the former distributor a settlement of around $5 million to $6 million during the first quarter of 2009. Hansen will then receive non-refundable contributions from Grupo Jumex, thus covering a significant part of the settlement.

Hansen Natural Corporation markets and distributes Hansen's^® Natural Sodas, Signature Sodas, fruit juice Smoothies, energy drinks, sports energy drinks Energade^®, and E20 Energy Water^®, sparkling lemonades and orange beverages, juice-based multivitamin drinks in aseptic packs, Junior Juice^®, iced tea, lemonades and juice cocktails, apple juice and juice mixes, Blue Sky^® beverages, Monster Energy^® and Lost^® Energy^™, Joker Mad Energy^™ and Rumba^™ energy drinks, and Fizzit^™ powdered mixes.

Hansen Natural Corporation (NASDAQ indicator: HANS) announced today the signing of a distribution agreement with Comercializadora Eloro, S.A., a Grupo Jumex subsidiary, for the distribution of Monster Energy drinks in México as of January 2009, excepting the areas of Baja California and Sonora, where current distribution agreements remain effective.

Some statements in this press release may be considered "forward-looking statements" as defined by section 27A of the U.S. Private Securities Litigation Reform Act of 1933 and section 21E of the U.S. Private Securities Litigation Reform Act of 1934. The Company's board warns that such statements are qualified on account of their terms or important factors, many of which escape the control of the Company.

The abovementioned may cause real results or events to differ significantly from these forward-looking statements, included, but not limited to: real performance of the parties under new agreements, changes that may be brought about by the allocation of certain territories to new distributors, changes in the sales levels of existing distributors, unforeseen expenses stemming from the termination of existing distribution agreements or from the allocation of territories to new distributors, changes in consumer preferences, changes in demand due to economic conditions, competitor activities and strategies, including the introduction of new products and/or of competitive prices and/or the commercialization of similar products, change in the price and/or availability of raw materials, other issues related to supply, including the availability of products and/or suitable production facilities, product distribution or placement decisions made by retailers, political, legal or government-related actions or affairs in one or more regions, and other risks periodically detailed in the company report filed with the US Securities and Exchange Commission. The company is not obliged to update any forward-looking statement.

Press contact:
Mónica Scheffler
The Jeffrey Group
mscheffler@tjgmail.com
52.81.11.21 ext. 108