Jumex

Jumex Sport uniforms 7740 soccer fansReleased on July 7th, 2008

Jumex Sport, in alliance with Lotto, will sponsor uniforms for amateur soccer players in México City and Guadalajara.

As part of a support plan to promote sports in Mexico, Jumex Sport^®, a rehydrating beverage from the Jumex^® product family, has launched a uniform sponsorship program for non-professional teams.

The main reason for this initiative is that Jumex Sport wants to recognize true Mexican talent in amateur leagues, which often do not have the support necessary to practice or enjoy this sport. That is why, in alliance with Lotto, it is presenting this support program for amateur soccer teams.

Victor Lopez, marketing vice president of Grupo Jumex, said: "As a 100% Mexican company, it is our duty to support and promote a sports culture in our country. This way, Jumex Sport and Lotto will provide the uniforms to teams that prove to truly be interested in this sport, and that truly represent this passion in Mexico."

This sponsoring campaign will hand out uniforms to winning amateur teams in their respective Soccer and Soccer 7 leagues. The uniforms will be manufactured by the prestigious Italian firm Lotto, which has joined this initiative to promote this sport in our country.

Jumex Sport uniforms, exclusively designed by Lotto for this activity, comprise a T-shirt, shorts and socks. They are made with top-quality materials because the uniform is a key element for performing well when playing the game.

"If proper fabrics are not used, this may lead to dehydration as heat gets stuck to clothes and this causes the body to produce more perspiration, thus diminishing the player's performance. We are using cutting-edge technology to offer amateur players the best Jumex Sports quality uniforms by Lotto," said Francisco Cos, general director of Lotto México.

"Lotto México strongly believes in the need to promote sports at all levels, and what better way than promote it among those men and women who practice it with real passion." Starting today, sponsorships will be granted in general to applications filled out and submitted at www.jumexsport.com.mx. Participants should be men aged 18 to 40; they must be part of a league in the city of México, the metropolitan area or Guadalajara and - most importantly - they must be the true champions of their league!